(10
No-nonsense Tactics in Promoting Your Home-based Business is
another great article about MLM, Network marketing and Referral
marketing on 10 No-nonsense Tactics in Promoting Your
Home-based Business by: Greg Montenegro No man is an island.
This adage is especially true in business. Without the
community, you would have no business....)
10 No-nonsense Tactics in Promoting Your Home-based
Business
by: Greg Montenegro
No man is an island. This adage is especially true in
business. Without the community, you would have no
business.
Always remember that community members are the customers for
life of a home-based business unless these members move out of
the area.
The business relies on them for its lifeblood; on the other
hand, the customers rely on the business for their needs,
either product or service-wise. There is an inevitable
interdependence between the two.
It is beneficial therefore to the entrepreneur to pay heed
and contribute to the communitys well-being. This means not
only money but time and effort too.
These may be donated by the businessman to further the
physical and mental health and stability of the community who
are the companys customers.
Here are the various ways to promote business in the
community :
1. Comprising the clientele of your business are members of
the community and many of theme are affiliated with community
service organizations like the Rotary Club, Lions Club,
YMCA/YWCA, Christian Charities and others. They belong to these
civic, religious, and charitable organizations and are
consequently active in the service of the community.
2. Pay attention to both the individual members and their
collective clubs as they can propel your business to greater
heights. The service clubs can patronize your business as they
undertake their avowed community task which may generate more
revenue for your business than the individual customers.
3. Be on the lookout for chances to be of service to these
community service clubs. In the long run, this may pay off more
than what you actually put in. You would have done the
community some good at the same time. Perhaps you can donate a
little of whatever you are selling, whether goods or services.
Or you can contribute banners, announcement fliers or
certificate awards.
4. You might be requested to become a candidate and serve
on the board of one of these organizations. It will be
financially and spiritually worthwhile to put in a little
time and effort to help in the community projects.
5. There are little things, yet of big help, that you can do
for organizations in the community. One of these is simply
allowing them to post their flyers on your window or door ;
putting up a bulletin board where they can post their meetings
or fund-raising notices. You can also offer your place or a
part of it if you have enough space for their meetings or
gatherings
6. Participate in media promotions such as offering your
product or service as a prize.
7. Join or spearhead a community project. It may be simple
as a clean-up campaign or as involved as auctions, flea
markets, medical missions and the like.
8. Accept trainees, volunteers in your business. They will
help you and and at the same time, you help them.
9. A low-cost way to promote your home business is to try to
gather email addresses of every resident within a given city.
E-mail is essentially free. It is important to compile a list
of e-mail addresses and constantly update that list.
Using personal emails rather than spamming would help your
target audience be more trustful to your intentions and
therefore would result to a greater chance of your potential
customers purchasing your product or service.
10. A good way to do some advertising and make some money at
the same time is to offer to teach a class at your local
college. When you teach a class at your community college, you
get to network and build your list of potential clients.
In closing, these are further useful tips: some customers
may or may not look at your calling card. Your name, position
and company might not ring a bell. Yet, they would want to hear
directly from you to know who you are and how noble your
intention is.
About The Author: Greg Montenegro is a 15 year veteran in
international marketing. His firm has been exporting computer
parts to Asia since 1992. He is also the webmaster of
http://www.12homebasedbusiness.com , a
website that show you how to go from zero to making real
money online in about a month. pexcor@yahoo.vom
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