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("How To Get An Unlimited Amount Of Leads For Your MLM Business With Classified Ads!" : MLM Network marketing secrets - is another great article about mlm, network marketing and a little about home based business on mlm network marketing "How To Get An Unlimited Amount Of Leads For Your MLM Business With Classified Ads!" The most important aspect of any MLM business is selling of products or services. Without sales, no MLM business can exist for very long.)

"How To Get An Unlimited Amount Of Leads For Your MLM Business With Classified Ads!"

The most important aspect of any MLM business is selling of products or services. Without sales, no MLM business can exist for very long.

All sales begin with some form of advertising. To build sales,this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way.

The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself.

The "ad writer" must know exactly what he wants his reader to do, and any ad that does not elicit the desired action is an absolute waste of time and money.

In order to get the desired action from the prospect, all ads are written according to a simple "master formula" which is:

1) Attract the ATTENTION of your prospect
2) INTEREST your prospect in the product
3) Cause your prospect to DESIRE the product
4) Demand ACTION from the prospect

Never forget the basic rule of advertising copywriting; If the ad is not read, it won't stimulate any sales, if it is not seen, it cannot be read; and if it does not command or grab the attention of the reader, it will not be seen!

Most successful advertising copywriters know these fundamentals backwards and forwards. Whether you know them already or you're just now being exposed to them, your knowledge and practice of these fundamentals will determine the extent of your success as an advertising copywriter. CLASSIFIED ADS: Off-Line Marketing

Classified ads are small, relatively inexpensive ads, that give the beginner an opportunity to advertise his MLM product or service without losing his shirt if the ad doesn't pull or the people don't break his door down with demand for his product. Classified ads are written according to all the advertising rules. What is said in a classified ad is the same that is said in an larger, more elaborate type of ad, expecting in condensed form.

To start learning how to write good classified ads, clip ten classified ads from ten different mail order type publications -- ads that you think are pretty good. Paste each of these ads onto a separate sheet of paper.

Analyze each of these ads; How has the writer attracted your attention -- what about the ads keeps your interest -- are you stimulated to want to know more about the product being advertised -- and finally, what action must you take? Are all of these points covered in the ad? How strongly are you "turned on" by each of these ads?

In fact, every ad you see from now on, quickly analyze it, and rate it somewhere on your scale. If you'll practice this exercise on a regular basis, you'll soon be able to quickly recognize the "Power Points" of any ad you see, and know within your own mind whether an ad is good, bad, or otherwise, and what makes it so.

Successful advertising headlines -- in classified ads, your first three to five words serve as your headline -- are written as promises, either implied or direct. The former promises to show you how to save money, make money, or attain a desired goal. The latter is a warning against something undesireable.

Headlines that ask a question seem to attract the reader's attention almost as surely as a fly is drawn to manure. Once he has seen the question, he just can't seem to keep himself from reading the rest of the ad to find out the answer. The best headline questions are those that challenge the reader; that involve his self esteem, and do not allow him to dismiss you question with a simple yes or no.

Where ever and whenever possible, use colloquialisms or words that are usually found in advertisements. The idea is to shock or shake the reader out of his reverie and cause him to take notice of your ad. Most of the headlines you see today in and day out, have a certain sameness with just the words rearranged. The reader may see these headlines with his eyes, but his brain fails to focus on any of them because there is nothing different or out of the ordinary to arrest his attention.

Example OF COLLOQUIALISM; Are You Developing A POT BELLY?

Another attention -- grabber kind of headline is the comparative price headline; Three For only $3, Regularly $3 Each! Still another of the "tried and proven" kind of headlines is the specific question; Do You Suffer From These Symptoms. And of course, if you offer a strong guarantee, you should say so in your headline; Your Money Refunded, If You Don't Make $100,000 Your First Year.

"How To" headlines have a very strong basic appeal, but in some instances, they are better used as book titles than advertising headlines. Who else wants in on the finer things -- which your product or service presumably offers -- is another approach with a strong reader appeal. The psychology here being the need of everyone to belong to a group -- complete with status and prestige motivations.

Whenever, and as often as you can possibly work it in, you should use the word "you" in your headline.

After all, your ad should be directed to "one" person, and the person reading your ad wants to feel that you're talking to him personally, not everyone who lives on his street.

Personalize, and be specific! You can throw the teachings of your English teachers out the window, and the rules of "third person, singular" or whatever else tends to inhibit your writing.

The layout you devise for your ad, or the frame you build around it, should also command attention. either make it so spectacular that it stands out like a lobster at a chili dinner, or so uncommonly simple that it catches the reader's eye because of its very simplicity. It's also important that you don't get cute with with your classified ad. Your ad should convey the feeling of excitement and movement, but should not tire the eyes or disrupt the flow the message you are trying to present.

Remember this ... your potential customer wants to know one thing: "WIIFM!" They are constantly tuned into this radio station!

WIIFM stands for "What's In It For Me!"

Back to headlines! How do you make your headlines full of benefits? Use these word:

7 Reasons Why ...
How To ...
Announcing ...
Amazing ...
The Truth About ...
Secret ...

Once you have your reader's attention, the only way you're going to keep it, is by quickly and emphatically telling him what you want him/her to do.

ASK FOR ACTION!

Lots of ads are beautiful, almost perfectly written, and quite convincing-yet they fail to ask for or demand action from the reader. If you want the reader to have your product, then tell him so and demand that he send his money now. Unless you enjoy entertaining your prospects with your beautiful writing skills, always demand that he/she take action now-by calling a telephone number, sending an e-mail or visiting a web site .

Once you've got him on the hook, land him! Don't let him get away!

Offering a reward of some kind will almost always stimulate the prospect to take action.

Specify a time limit. Tell your prospect that he must act within a certain time limit or lose out on the bonus, face probably higher prices, or even the withdraw of your offer. This is always a good hook to get action.

Any kind of guarantee you offer always helps to produce action from the prospect. And the more liberal you can make your guarantee, the more product orders you'll receive. Be sure you state the guarantee clearly and simply. Make it so easy to understand that even a child would not misinterpret what you're saying.

The action you want your prospect to take should be easy-clearly stated-and devoid of any complicated procedural steps on his part, or numerous directions for him to follow.

Picture your prospect, very comfortable in his favorite easy chair, idly flipping thru a magazine or surfing the web. He notices your ad, reads thru it, and he is sold on your product. Now what does he do?

Remember, he is very comfortable-you've "grabbed" his attention, sparked his interest, painted a picture of him enjoying a new kind of satisfaction, and he is ready to respond...

Anything and everything you ask or cause him to do is going to disrupt this aura of comfort and contentment. Whatever he must do had better be simple, quick and easy!

Tell him without any ifs, ands or buts, what to do-call you, e-mail you or visit your web site! Make it as easy for him as you possibly can-simple and direct. The easier you make it for him to respond, the more responses you'll get!

It's important to learn "why" ads are written as they are-to understand and use, the "master formula" in your own ad writing endeavors.

By conscientiously studying good advertising copy, and practice in writing ads of your own, now that you have the knowledge and understand what makes advertising copy work, Even so, and once you do become proficient in writing ads for your own products, you must never stop "noticing" how ads are written, designed and put together by other people. To stop learning would be comparable to shutting yourself off from the rest of the world.

WHAT IS THE MOST PROFITABLE WAY TO USE CLASSIFIEDS...

Classifieds are best used to build your mailing list of qualified prospects. Use classifieds to offer a free catalog, booklet or report relative to your product line.

Free + benefits = high response

HOW CAN I DECIDE WHERE TO ADVERTISE MY MLM PROGRAM...

First of all, you have to determine who your prospective buyers are & where they are located & how you can contact them. Then do a little bit of market research.

Go to your public library for a listing of the publications on where you can reach your target market from the Standard Rate & Data Service catalogs. http://www.srds.com

The more ads in a publication or web site, the better response the advertisers are getting, or else they (advertisers) wouldn't be investing their money in the publication or posting to an ad site.

Weekly newspapers tend to work better than daily newspapers!

Why? Most people don't look into the daily papers for opportunities They want news! The life span of a daily newspaper is about 15 to 30 minutes!

Check out how small the section of the daily newspaper is on "Business Opportunities"! If it worked, then you'll see more advertisers!

Personally, weeklies newspapers work quite well! I ran an Ad in the "Thrifty Nickel" The ad was: "Eliminate Your Phone Bill!"

The ad cost me $42 for one month! I made a total of $64 on the ad ($16 dollars a week profit) from my testing!

I covered my cost & made a little extra profit! I had a winner on my hand!

Nationally, the Thrifty Nickel had (at the time) 285 weekly papers that would run my ad for one week! It cost me less than $200 to do all 285 weekly papers! You figure out how much money I made!

Guess what? The company that I was working with has gone out of business!

To "properly" test your ad, you should let it run thru at least three consecutive issues of any publication. If your responses are small, try a different publication. Then, if your responses are still small, look at your ad and think about rewriting it for greater appeal, and pulling power. In a great many instances, it's the ad not the publication's pulling power that is at fault!

Beware & BE Warned: "Always test before you roll-out a full fledge ad campaign!

Classified ads by nature should always be "Two-Step Advertising"! What is "Two Step Advertising"? It works like this: you place an ad in a newspaper, magazine, e-zine, or internet classified ad site! Your ad only ask for a response!

What you really want to do is target those people that are interested in what you have to say! Then you have them to call or e-mail you for more heavy duty hard core information!

You see ... there is no room in classified ads to tell your whole story or convince someone to join your program!

This is why I advertise "Secrets of MLM!" email me at xxx@xxx.com for FREE details! Works like CRAZY!!!

The big mistake I see in writing classified ads is that most advertisers don't have a clue on how to write classified ads!

They don't know or follow the "AIDA" formula! Most of it is "me-too" "say nothing" & "do nothing" ads!