The Network Marketing Success Ezine

("$20 A Month? That's Ridiculous!" : MLM Network marketing secrets - is another great article about mlm, network marketing and a little about home based business on mlm network marketing What is going on with this industry? No wonder people correct you when you say MLM. Don't say MLM, say Network Marketing. No matter what terminology you use, this industry is plagued with failure and futility.)

$20 A Month? That's Ridiculous!
By Joe Butler

What is going on with this industry?

No wonder people correct you when you say MLM. "Don't say MLM, say Network Marketing."

No matter what terminology you use, this industry is plagued with failure and futility.

The number one reason for this is the lack of quality, business specific, education about this wonderful opportunity industry!

Many of the people who get involved in this industry can justify spending $20-$30 a month on videos and beer, yet will slam their check books closed when it comes to investing in their Network Marketing Business.

But, this attitude is not entirely their fault. It is instilled in them when their sponsor introduced them to Network arketing. 

Let me illustrate my point with a true story.

One Christmas, my son got an AM Radio Kit from his aunt for a present. "Build Your Own Radio", the box said. And, to a 9-year-old boy, the picture on the box was just irresistible. It portrayed a boy sitting at a table that was strewn with wires, magnets, earphone, tools, and various other electronic parts.

 The boy on the box had a look of excitement and a big smile on his face as he adjusted the tuner and listened in the headphones. The picture on the box was irresistible! Here was a young boy who built his own radio and was enjoying the fruits of his labor.

My son's eyes lit up! He immediately ran to the dining room and dumped the contents of the box out on the table. He looked just like the boy in that picture on the box.

Now, I went over to the table to help him, and as I pulled up a chair to sit down I was sharply rebuked. "Dad, I can do it myself!" I hadn't even had a chance to verbally offer my assistance. "OK", I said, and I walked over to the living room and took a position on the couch where I could watch my son build his radio.

Now, I began to watch human nature at its best. He picked up the instruction booklet, thumbed through it for a second then gazed at the picture on the box that previously held the components (which were now strewn all over the table).

I could almost hear his thoughts. "This doesn't look too difficult. It's simple. Just wrap this wire around a tube, hook up a couple of connectors, and presto, an instant AM Radio!"

He threw down the instruction booklet and began to get to work. As he began to work, my focus turned to other various activities that were happening because of the holiday. I watched my other kids playing with their presents. Talked to my wife a bit then turned to see how my son was doing.

Now, what I saw, I am sure was the scene in thousands of homes that night with boys of similar age that had received their AM Radio Kits for Christmas. He had copper wire strung all over the table, around his arms, on the floor, everywhere.

And it was chinked in so many places that there was no salvaging it. He had tape stuck to his shirt and in front of him was a broken tubular object along with several other parts. The look on his face was one of frustration and sorrow.

I wonder how many of those radio kits would have been sold if the radio kit marketing people would have used the scene of frustration that I was looking at for the picture on the box that held the radio components? They probably would not have sold very many. But, whose fault was this failure?

Was it the presentation on the box? Was it the company who designed the kit? Was it defective parts? Was it dad's fault? No, it was my son's failure to take the time to learn how to build the radio correctly. He refused my help and discarded the instructions because the picture on the box made success look easy.

Now, all of the ingredients were there for success, but the lure of the quick, easy way was more appealing than taking the time to read the instructions.

This is just what happens in the Network Marketing Industry every day. People are presented with this wonderful opportunity. They see a picture of someone way up in their upline, who is just an average person like them, only they are earning thousands of dollars per month and driving a beautiful car and taking 2 or 3 vacations per year.

So, the new Networker jumps in, thinking they don't need anyone else telling them how to build their business. Heck if their upline, who previously was a two time loser, can be successful in this industry then this business must be a cinch . a no brainer!

So, they literally throw the instruction booklet aside and delve headlong into their Network Marketing Business thinking they are going to end up just like that picture of success that was presented to them.

Instead, they end up with rejection, ridicule, failure, and defeat. Just like my son. They didn't take the time to "read" the instructions and learn how to work the business. And so, Network Marketing being an "Easy In" business, is also an "Easy Out". Another one bites the dust. MLM has just become a "dirty" word to them.

This industry is in dire need of instruction and education. The failure rate is too high and there is only one reason. People don't know how to build a network marketing organization that will continue to pay them for years and years to come. They lack the instructions they need to be successful.

Oh, they try their best. They jump in and talk to everyone. They do conference calls, they do postcard mailings, they do 3 way calling, they do "one-on-one's", they place ads, and yet, in spite of all this, they fall short. Why? Because they didn't educate themselves first. They either had no instructions or had poor instructions at best.

Folks, if you are serious about your business, the best money you can spend is money spent on educating yourself about this industry and how to be successful in it.

1. You need to learn how to build business relationships.
2. You need to learn how to write ad copy.
3. You need to learn how to write follow-up letters.
4. You need to learn how to write your own newsletter.
5. You need to learn how to support your downline organization.

All this information is available in many forms. It's on the Internet. It is available in bookstores. There are several great MLM publications that can help you avoid pitfalls and increase your success rate tremendously.

Don't scrimp on your training. The money you spend on training is completely tax deductible and can help you add thousands of extra dollars to your income each year!

So continue to read everything you can get your hands on that will help you succeed in this industry.

Do you really believe that Network Marketing can give you the income that you need to accomplish your goals? If you do, $21, or $210, or even $2,010 is chump change compared to the income a good education can help you create in this industry!

Joe Butler has been a leader and mentor in the Network Marketing industry for more than a decade, building large organizations by training others how to become successful. His company, http://www.sendmoreinfo.com, provides quality leads to the Networking industry, as well as to anyone who has a product or service to market. The one company Joe fully endorses for its top-notch training for Networkers can be accessed by clicking this link: http://www.leapnews.com/id/5001 At $10/month, you won't find a better education in this industry.